The holiday season is a bonanza for business, with the media making darned sure that everyone feels a guilty responsibility: To buy gifts and to make ‘em good.
Face it: gift buying success is not an exact science. What’s more, when the female target of your gift purchases – whether it’s a family member, a friend, or a colleague from work – is a difficult “fit”, we can find ourselves roaming the aisles, either empty handed, or worse, with our hands full of gifts that are sure to go right to the back of the closet. Or back to the store.
Here are some thoughts to guide you on your girl-oriented gift-giving adventures.
(1) It’s winter. Think cozy.
You don’t have to be headed for a ski resort to appreciate the warmth that’s expressed by seasonal dressing. In the winter months, everybody loves an extra layer, and outerwear is a risk-free choice; whether it’s a casual sweatshirt or a camel’s wool coat, it doesn’t have to match any particular outfit. For a low-budget option, remember: winter scarves, hats and gloves are a colorful, girl-friendly gift, and a classic expression of seasonal affection.
(2) Basics rock!
Did you know that the girl who has everything has something in common with the fussiest recipient on your list? It’s true: both have limited bandwidth for appreciating your creative shopping efforts. So why fight it? A sure-fire way to please both these categories is to concentrate on blue-chip, tried-and-true basics. Complement the wardrobe these women already have by choosing high-quality tops, bottoms and layering pieces in easy-to-match colors.
(3) You can never own too much…
…jewelry. Diamonds may be a girl’s best friend, but if the real stuff is out of your price range, try browsing your local department store racks for fun – and fake – pieces that can liven up any look.
(4) Dare to buy a dress
Yes, it can be done. Keep your eyes out for classic styles that are not too fussy in the details, yet say “holiday” all the way to the hem. For example, imagine an unstructured dress in a solid-color… that’s the kind of foolproof, one-size-fits-all gift dress that is sure to be appreciated, because it can be dressed up and accessorized, creating a starting point for a personal fashion statement.
(5) And if you despair…
Don’t. Gift certificates may sound like a cop-out, but allowing the girl on your gift list to do her own shopping might be the greatest gift of all!