Before online shopping became widespread, most of us faced great difficulty in finding modest clothes that were flattering, timeless, and great quality. In recent years, especially now, it became easier than ever to find a sizeable selection of modest dresses, skirts, tops and more without even leaving your seat.
So that makes it safe to say that modest fashion is “in,” right? It’s easier to find, because it’s rising in popularity, right? Well, maybe. Also maybe not.
It won’t completely be correct to say that demand for modest wear has particularly risen in any way. That’s because women from many religions and backgrounds have chosen to stay covered for a very long time already. Their style may simply have not been given the label of “modest” earlier on. Also, the fashion industry, very generally speaking, also always catered to modest women. But of course, there were always different variables that came into play, such as price points, designs, variety, and awareness.
So what changed between then and now? What makes modest fashion more ‘a thing’ now than before? According to Mary Wang of Racked,
The only difference between then and now is that fashion no longer serves its modest clients under wraps — instead, the mainstream industry is openly using modesty as a marketing tool.
Another difference is that smaller entrepreneurs and indie designers are able to have a greater voice than ever before, thanks to ecommerce, combined with social media.
So all-in-all, instead of saying that modest fashion is rising in popularity, it may be more accurate to say that it is finally getting the mainstream attention it deserves.